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Radio Scotland,7 mins

The Unconscious

Good Morning Scotland

Available for over a year

Think that you're entirely in control of your own voting preferences? Psychologist Dr. Lee De-Wit of Cambridge University, University College London and author of "What is Your Bias" disagrees, believing that our choices are influenced by a host of subconscious influences. Gordon Brewer delves into our collective electoral unconscious with him. (image courtesy Onur Pinar)

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