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From music to chocolate, purple has created its own brands. It appears the least in nature and its scarcity in everyday life led humans to link it with luxury and quality. Traditionally the chosen colour of royalty, dark purple has been fought over in the most famous of colour battles - Nestle vs Cadburys. The dispute over Pantone 2865c, the colour chosen by Cadburys over 100 years ago has been in and out of the courts for over a decade. Wayne uncovers our relationship to purple which, while being popular with teenagers, is also linked to death and mourning. First broadcast on Owning Colour, 4 October 2017.
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