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World Service,2 mins

Why do men in South Korea wear make-up?

The Fifth Floor

Available for over a year

Men in South Korea spend more on skincare than anywhere else in the world. And it is not just moisturisers - they splash the cash on BB cream, foundation and even eyebrow care. Minji Lee from ÃÛÑ¿´«Ã½ Korean tells us this type of male grooming is very common, and even her own husband makes that extra effort to look good. (Photo: South Korea man with make-up)

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