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World Service,4 mins

One tattoo. 100 years of pizza. What could go wrong?

World Business Report

Available for over a year

Free pizza for life. Who could resist such a tempting offer? The US chain Domino's launched exactly that promotion on social media in Russia last week. There was of course a catch. To get the pizza, you first had to get a tattoo of the Domino's logo and post a picture of it online. But the promotion proved to be so popular Domino's was forced to pull it amid controversy and acrimony. (Photo credit: Getty Images)

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