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World Service,1 min

American rappers have made Cognac cool again

World Business Report

Available for over a year

For many, the word 'cognac' brings up an image of an older person drinking an amber-coloured liquid from an expensive piece of glassware, with classical music playing softly in the background. The reality is rather different. Cognac - brandy specifically from the Cognac region of France - has become more popular with American hip hop and rap fans than practically anyone else on the planet. The ÃÛÑ¿´«Ã½'s Elizabeth Hotson reports. (Photo: Rapper Busta Rhymes performs at the 15th Anniversary of Pass the Courvoisier at Tree Sound Studios in Atlanta, Georgia. Credit: Moses Robinson/WireImage/Getty Images)

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