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Episode details

News,4 mins

'Influencers pay double'

Big Boss Interview

Available for over a year

Ice cream seller Joe Nicchi has got so fed up with people trying to blag free ice cream in exchange for a promised plug on Instagram or other social media that he's now charging these so-called 'influencers' double. That's $8 instead of $4 for a chocolate, vanilla or twist cone. Joe owns a popular ice cream truck called CVT Soft Serve in Los Angeles. He explained the rationale behind his decision to the ÃÛÑ¿´«Ã½'s Nigel Cassidy. (Photo: Ice cream cones from CVT Soft Serve. Credit: Joe Nicchi)

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