ÃÛÑ¿´«Ã½

Use ÃÛÑ¿´«Ã½.com or the new ÃÛÑ¿´«Ã½ App to listen to ÃÛÑ¿´«Ã½ podcasts, Radio 4 and the World Service outside the UK.

Episode details

Radio 4,4 mins

Do the big Christmas TV ads still work?

Radio 4 in Four

Available for over a year

With more people tuning away from traditional linear TV viewing to streaming and catch-up, will the traditional multi-million pound Christmas TV advertisements continue to cut through to the consumer? New research suggests we're now less susceptible to adverts - is that really true? Shari Vahl finds out more. First broadcast on You & Yours, 14 October 2019.

Programme Website
More episodes