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Donald Trump and Michael Bloomberg have bought airtime for commercials to support their campaigns to become the next President of the United States. A 30 second slot during the Super Bowl, the final of America's football competition, costs about $5 million and while brands like Budweiser and Coca Cola will be familiar to viewers, political advertising is rare during the most watched programme on US television. As Travis Ridout, co-director of the Wesleyan Media Project, at Washington State University, tells the ÃÛÑ¿´«Ã½'s Russell Padmore. (Picture: Super Bowl 2019. Copyright Barry Chin/The Boston Globe.)