蜜芽传媒

Welcome to How They Made Us Doubt Everything: The Tobacco Playbook

From climate change to smoking, this is the story of how doubt has been manufactured.

• 2 mins

The Tobacco Playbook: 1. Big Oil鈥檚 Big Crisis

From climate change to smoking and cancer, this is the story of how to manufacture doubt.

• 13 mins

The Tobacco Playbook: 2. 鈥楧oubt is our product'

In 1953 PR and tobacco execs draw up a plan to fight claims that smoking causes cancer.

• 14 mins

The Tobacco Playbook: 3. The White Coats

The tobacco industry鈥檚 white coats are ready, the battle of science vs science begins.

• 14 mins

The Tobacco Playbook: 4. Tobacco in the Dock

As the evidence against tobacco mounts, the court suits mount up. Tobacco keeps winning.

• 14 mins

The Tobacco Playbook: 5. Big Oil's Big Group

As the world鈥檚 scientists agree on man-made climate change, oil companies form a coalition

• 14 mins

The Tobacco Playbook: 6. From Fact to Theory

鈥楿nless climate change becomes a non-issue鈥�there may be no moment we can declare victory鈥�

• 14 mins

The Tobacco Playbook: 7. The Opponent

In the battle for public opinion, the scientists were no match for a well-oiled PR machine

• 14 mins

The Tobacco Playbook: 8. Jerry gets 鈥榙uped鈥�

A climate change sceptic realises he鈥檚 been getting it wrong

• 14 mins

The Tobacco Playbook: 9. Deep Pockets, Useful Allies

Oil money is pumped to scientists and think tanks in the bid to make it a culture war.

• 14 mins

Talc Tales: 1. Asbestos in my make-up?

After a cancer diagnosis, Hannah Fletcher asks if her make-up contained asbestos.

• 14 mins

Talc Tales: 2. Never 100% clean

In the 1970s, a scientist discovers asbestos fibres in talcum powder.

• 15 mins

Talc Tales: 3. 鈥榃e may have problems鈥�

Could companies clean up their talc?

• 14 mins

Talc Tales: 4. 鈥楾ime for more confusion鈥�

When talc might be listed as a carcinogen, the industry assembles a 鈥榯alc task force鈥�.

• 15 mins

Talc Tales: 5. Talc on trial

When we send off make-up for testing, the lab finds an asbestos fibre.

• 14 mins

The Tobacco Playbook: 10. Leaving the Tribe

Our story ends at the very top, with a fax to the White House.

• 14 mins