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When it Hits The Fan: Golden Rules

2. Start Networking Now

David Yelland and Simon Lewis explain why networking is something everyone can do.

• 10 mins

When it Hits The Fan: Golden Rules

3. The Media is Not Your Friend

David Yelland and Simon Lewis explain the need for caution when dealing with the media.

• 10 mins

When it Hits The Fan: Golden Rules

4. Prepare For A Crisis

David Yelland and Simon Lewis explain why even the best plans can go wrong in a crisis.

• 10 mins

When it Hits The Fan: Golden Rules

5. Know How To Go Off the Record

David Yelland and Simon Lewis explain how to speak to the media on and off the record.

• 9 mins

When it Hits The Fan: Golden Rules

6. Never Over Promise

David Yelland and Simon Lewis explain why managing expectations is a vital part of PR.

• 8 mins

When it Hits The Fan: Golden Rules

7. Be Honest With Yourself

David Yelland and Simon Lewis explain the importance of self awareness in business.

• 8 mins

Alas WH Smith and Jones

David Yelland and Simon Lewis look at the rebranding of a high street institution.

• 31 mins