When It Hits the Fan - When it Hits The Fan: Golden Rules - 6. Never Over Promise - ÃÛÑ¿´«Ã½ Sounds

When It Hits the Fan - When it Hits The Fan: Golden Rules - 6. Never Over Promise - ÃÛÑ¿´«Ã½ Sounds


When it Hits The Fan: Golden Rules

6. Never Over Promise

David Yelland and Simon Lewis explain why managing expectations is a vital part of PR.

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