When It Hits the Fan - When it Hits The Fan: Golden Rules - 6. Never Over Promise - ÃÛÑ¿´«Ã½ Sounds

When It Hits the Fan - When it Hits The Fan: Golden Rules - 6. Never Over Promise - ÃÛÑ¿´«Ã½ Sounds
When it Hits The Fan: Golden Rules
6. Never Over Promise
David Yelland and Simon Lewis explain why managing expectations is a vital part of PR.