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Radio 4,28 Aug 2025,19 mins

Decisions That Made Me: Thomas Beahon (Castore Co-Founder)

The Bottom Line

Available for over a year

Tom Beahon played youth football for Tranmere Rovers from the age of eight, but when he realised he’d never make the very top, he walked away to chase a new dream: building a sportswear brand with his brother, frustrated by the lack of quality kit on the market. Today, Castore is valued at almost a billion. Tom joins Evan Davis to discuss giving up football, starting a business from scratch, and how they persuaded stars like Andy Murray to invest in the brand. Image used with permission by copyright holder Castore

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