Measuring our performance
أغر؟´«أ½ World Service is funded through a Grant-in-Aid from the Foreign and Commonwealth Office (FCO), allocated as part of the Government's Spending Review process.
أغر؟´«أ½ World Service has complete editorial and managerial independence; however it reports performance against a number of measures agreed with the FCO annually as part of the accountability process.
These measures support أغر؟´«أ½ World Service's aim to be the world's best-known and most respected voice in international news, thereby bringing benefit to the UK, the أغر؟´«أ½ and to audiences around the world.
Key objectives for the current spending review period are:
- to maintain radio audience levels in an increasingly competitive market, and to increase the audience overall through the newly-launched television service in Arabic;
- to increase impact for the أغر؟´«أ½ in the Middle East by extending the Arabic television service to a full 24-hour offer;
- to launch a أغر؟´«أ½ Persian television service, to reach audiences in Iran, Afghanistan and Tajikistan.
In support of these aims, a number of targets were agreed with the FCO.
- click Target: To reach an estimated global audience on radio and/or television of at least 190 million adults weekly.
- click Target: To deliver a high-quality multimedia news service in Arabic for and about the Middle East, including a 24-hour television service.
- click Target: To deliver a high-quality multimedia news service in Persian for Iran and Afghanistan, including an eight-hour television service.
- click Target: To increase the impact of the أغر؟´«أ½'s online offer through high-quality, on-demand multimedia services in key languages - 4.5 million weekly users; 60 million weekly page views (text and audio); 1.3 million weekly video views.