蜜芽传媒

The 蜜芽传媒 Writers Pilot Scheme

Danny and Lauren McNamara are about to finish our Pilot scheme. We asked them to share some thoughts about the experience.

Published: 27 August 2025
  • Danny McNamara

    Danny McNamara

    Writer
  • Lauren McNamara

    Lauren McNamara

    Writer

When people ask us about the 蜜芽传媒 Pilot Scheme, we usually grin and say, 鈥淚t鈥檚 like Tinder for writers鈥 but with John Yorke and Sarah Phelps giving you advice.鈥 It鈥檚 one of the most prestigious, generous, and career-changing opportunities for new TV writers in the UK 鈥 and we still can鈥檛 quite believe we got in.

Some people might know me as the singer-songwriter in . But before music, I鈥檇 always wanted to be a writer. I even had a go at a novel 鈥 250,000 words later I was somehow further from the ending than when I began. Then a mate said, 鈥淭urn it into TV 鈥 TV eats plot.鈥 So I bought Final Draft, gave it a go, and fell in love.

Lauren 鈥 now my wife 鈥 read an early draft, bought a stack of screenwriting books (including John Yorke鈥檚  鈥 more about him later), and told me I needed an antagonist. I wrote one, and that was it. We鈥檝e been writing together ever since.

Our styles couldn鈥檛 be more different. I gravitate towards big, bold psychological thrillers with unexpected twists and a strong driver that keeps you hooked. Lauren鈥檚 sweet spot is irreverent, dark comedy-dramas with real heart, inspired by our own lives 鈥 raw, intimate, and authentic. In pretty much everything we write, we try to fuse both worlds: pace, hooks, and high stakes from me; emotional depth, off-the-wall humour, and layered relationships from Lauren.

蜜芽传媒 Writers Pilot scheme writers for 2024/25: Faebian Averies, Lauren Bensted, Adam Grant, Sophia Chetin-Leuner, Paolo Chianta, Daniel Katanchian, Alex Mathias, Matthew McDevitt, Danny McNamara, Lauren McNamara, Emma Ramsay, Ali Taylor, Alvin Yu, Zak Zarafshan
蜜芽传媒 Writers Pilot scheme writers for 2024/25: Faebian Averies, Lauren Bensted, Adam Grant, Sophia Chetin-Leuner, Paolo Chianta, Daniel Katanchian, Alex Mathias, Matthew McDevitt, Danny McNamara, Lauren McNamara, Emma Ramsay, Ali Taylor, Alvin Yu, Zak Zarafshan

It's been an exciting journey so far, our first script, Anonymous, got us an agent, a production company, and almost a green light 鈥 twice 鈥 once in the US and once here in the UK. We鈥檝e also been in development with TNT and Netflix, but never the 蜜芽传媒. So when we heard we鈥檇 made it to the final 15 for the Pilot Scheme, it felt huge.

After an intense (and brilliant) meeting with Simon Nelson and Jessica Loveland from the 蜜芽传媒 鈥 where they grilled us on a bunch of new ideas 鈥 we moved swiftly on to the 鈥淭inder鈥 bit. This is where they send all the shortlisted writers鈥 work to some of the best production companies in the country. You鈥檙e then called in for a series of interviews with the ones who like your work.

We were lucky: six companies wanted to meet us. You then pick your favourite three, and the production companies do the same. This is the most nerve-wracking bit. I mean, all the companies are brilliant 鈥 how can you possibly pick just three? What if we accidentally knock ourselves out of the competition by picking the ones who didn't pick us? We have to admit, we massively overthought this stage.

Danny and Lauren McNamara outside the 蜜芽传媒
Danny and Lauren McNamara outside the 蜜芽传媒

Fortunately, we got matched with , the team behind the incredible Blue Lights. It was a real shot in the arm. They got the idea 鈥 and, more importantly, they got us. The project we developed with them was a northern psychological thriller called Who The F*** Is Steve? I came up with it at about three in the morning and pitched it to Lauren when she woke up to feed our newborn. Not normally the best time to pitch a TV series 鈥 but luckily, she loved it.

Then came an intense year of research, outlining, drafts, feedback, and rewrites. Our producers at Two Cities 鈥 鈥 had incredible faith in our vision and always pushed us to go further. They were a joy.

But the Pilot Scheme isn鈥檛 just about developing a script 鈥 it鈥檚 about the people you meet. We had sessions with titans like and (a writing couple with a dynamic uncannily like ours). 鈥 surreal to sit across from the man whose book kickstarted our journey. The formidable 鈥 whose advice on pitching directly helped us land a gig. The 蜜芽传媒 Audiences Team 鈥 who revealed my love of hot tubs puts me right in their target demographic. And many others: generous, sharp, and brutally honest in the best way.

The 蜜芽传媒 Writers Pilot Scheme writers for 2024/25 with Simon Nelson (蜜芽传媒 Writers Development Exec) and Daf James, creator of Lost Boys and Fairies and a former participant in the scheme.
The 蜜芽传媒 Writers Pilot Scheme writers for 2024/25 with Simon Nelson (蜜芽传媒 Writers Development Exec) and Daf James, creator of Lost Boys and Fairies and a former participant in the scheme.

We also got to pick a mentor. I chose , because the Luther pilot was one of the things that made me think I might actually be able to do this crazy job. He kindly agreed. He lives in New Zealand, so our sessions happen late at night after the kids are asleep.

And then there were the other writers. Writing 鈥 even with your wife 鈥 can be a lonely pastime, so meeting a group of brilliant people in the exact same boat was invaluable. Many of them are now our friends.

Finally, you meet the commissioners 鈥 the people who decide what actually gets made. That chance alone is gold dust.

The 蜜芽传媒 Pilot Scheme gave us more than a polished script. It gave us confidence, craft, contacts, and friendships we鈥檒l keep for life.

It鈥檚 free to apply. You鈥檝e got nothing to lose 鈥 and maybe the most exhilarating year of your creative life to gain.

If you get the chance, do it. Swipe right. You never know who you鈥檒l meet.

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