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Audience Priorities 2015/16

ÃÛÑ¿´«Ã½ Scotland should have greater authority and resources to commission programmes for Scottish audiences so that they may better meet audience tastes, especially in news and drama. 

The ÃÛÑ¿´«Ã½ should review its approach to the coverage of controversial political issues to ensure that perceptions of impartiality remain strong across all audiences. 

ÃÛÑ¿´«Ã½ journalism should do more to analyse and explain the factors underlying important social, economic and political issues so that coverage promotes public understanding.