أغر؟´«أ½ News product for connected TV launches
Post categories: أغر؟´«أ½ Online
| 12:00 UK time, Friday, 17 June 2011
Today's announcement of the launch of the أغر؟´«أ½ News product for connected TV represents an exciting step forward in the evolution of a truly multiscreen أغر؟´«أ½ News experience.
In a previous post I explained the أغر؟´«أ½'s new approach to product development, part of a single strategic vision for أغر؟´«أ½ Online and our plans to reshape the service: from 400 websites to ten products. Such synergies in news have helped us deliver a refreshed أغر؟´«أ½ News website and the continued roll out of a web experience optimised for mobile via our popular أغر؟´«أ½ News app. Ralph Rivera has published a post today about the importance of linking these screens via the concept of 'connected storytelling.
The أغر؟´«أ½'s sixth Public Purpose is to deliver the benefits of emerging technologies to the public, and the benefits of the coming together of broadcast and broadband are clear - new ways for audiences to enjoy content, enhanced availability of services and programmes, and opportunities for audiences to curate their own experiences.
Analysts are united in their expectation of huge growth in the number of connected devices in the market - whether internet-connected TVs or browser-enabled consoles. Internet connectivity can and will make TV even better for audiences.
Today's announcement is just the latest development in the أغر؟´«أ½ News interactive story. Ceefax, its digital أغر؟´«أ½ Text replacement, أغر؟´«أ½ Red Button, and أغر؟´«أ½ News Online have provided rolling access to breaking news and analysis, collectively, for decades. The أغر؟´«أ½ News product for connected TV builds on this by providing an on-demand, video-based news experience via video clips which can be navigated via your remote control.
أغر؟´«أ½ Online news editor Steve Herrmann will blog shortly on the أغر؟´«أ½ Editors' Blog explaining how this comes together editorially in the newsroom.
Although the connected TV market is still in its infancy and the medium is not yet a mainstream proposition, our plan is to build on this initial launch with Samsung and we're looking to work with other manufacturers to bring our product to their platforms as quickly as possible - technically, as it's built in HTML, it can be repurposed simply for a wide range of different operating systems and devices. By working with standardised products (we also build in Flash and MHEG) we minimise complexity for the market, and keep our re-versioning costs low.
We'd like to get your feedback, so please leave your comments under this post or tweet using the hashtag.
Phil Fearnley is General Manager News & Knowledge, أغر؟´«أ½ Future Media
Comment number 1.
At 17th Jun 2011, Piet Boon wrote:This comment was removed because the moderators found it broke the house rules. Explain.
Complain about this comment (Comment number 1)
Comment number 2.
At 17th Jun 2011, Pete Hewitt wrote:Very interesting. I don't have a connected TV myself however will likely have one when I replace my current set.
How does this app fit into the strategy for Project Canvas?
Complain about this comment (Comment number 2)
Comment number 3.
At 17th Jun 2011, Piet Boon wrote:This comment was removed because the moderators found it broke the house rules. Explain.
Complain about this comment (Comment number 3)
Comment number 4.
At 17th Jun 2011, Piet Boon wrote:Dear moderator: could you indicate when a decision is made on my post above?
Regards
Complain about this comment (Comment number 4)
Comment number 5.
At 17th Jun 2011, Nick Reynolds wrote:Piet - a decision has been made. And by me (the host), not the moderators. Your comments are clearly off topic.
Thanks
Complain about this comment (Comment number 5)
Comment number 6.
At 17th Jun 2011, Piet Boon wrote:OK, I wil try to make the on topic context better known to you (and please explain me the difference between host and moderator later)
The post says: "from 400 websites to ten products". The point I was making is that we need clear landing pages where we can enter the أغر؟´«أ½. We do not all want to enter via أغر؟´«أ½News.com at all times, sometimes we just want to enter via أغر؟´«أ½ 5Live website or Radio4 website another radio website.
And that is where we notice it goes wrong at the moment. I have put a nice example here:
Complain about this comment (Comment number 6)
Comment number 7.
At 18th Jun 2011, Russ wrote:Ten products? I thought there were only going to be five.
Russ
Complain about this comment (Comment number 7)
Comment number 8.
At 20th Jun 2011, _Ewan_ wrote:"By working with standardised products (we also build in Flash and MHEG)"
Flash is not a standard; it's a completely proprietary technology. Given the lack of support on older Android devices, and the sudden dropping by Adobe of Air for Linux (making iPlayer desktop not even slightly a 'cross platform' product at a stroke), I'd have thought you'd have learnt that by now.
Target actual standards and stop this farce of constantly chasing devices on an individual basis. It's insanely wasteful.
Complain about this comment (Comment number 8)
Comment number 9.
At 20th Jun 2011, Joe K wrote:This comment was removed because the moderators found it broke the house rules. Explain.
Complain about this comment (Comment number 9)
Comment number 10.
At 20th Jun 2011, hurgundem wrote:This comment was removed because the moderators found it broke the house rules. Explain.
Complain about this comment (Comment number 10)
Comment number 11.
At 20th Jun 2011, Bastien Nocera wrote:When is the API going to be made available to system developers that aren't TV manufacturers? I'd be interested in seeing this integrated into other systems, but without API, this is as good as a black box.
Complain about this comment (Comment number 11)