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Audience Information Pack, January - March 2011

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Ian McDonald Ian McDonald | 11:07 UK time, Thursday, 7 July 2011

1960s TV audience laughing

David Jacobs warms up the audience for Juke Box Jury,1964

This morning, the ÃÛÑ¿´«Ã½ published its first Audience Information Pack, and Head of Audiences James HoldenÌýwrote about sharing the ÃÛÑ¿´«Ã½'s audience informationÌýat the About the ÃÛÑ¿´«Ã½ blog:

In December 2010 the ÃÛÑ¿´«Ã½ published its new strategy Putting Quality First and in this new strategy, the ÃÛÑ¿´«Ã½ Trust pledged to set new standards of openness and transparency for the ÃÛÑ¿´«Ã½ ...

The information measures the quality, distinctiveness, and reach of all the ÃÛÑ¿´«Ã½'s services from January to March. It tells us, for example, that ÃÛÑ¿´«Ã½ Online and ÃÛÑ¿´«Ã½ Mobile (scoring Appreciation Indices of 81.4 and 81.0) were as appreciated as ÃÛÑ¿´«Ã½ TV and Radio (AIs of 82 and 80).

You can read James Holden's post, "Measuring quality and reach at the ÃÛÑ¿´«Ã½", comment, and at the About the ÃÛÑ¿´«Ã½ blog.

Ian McDonald is the Content Producer for the ÃÛÑ¿´«Ã½ Internet Blog

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