On the Oscars...
It's what we call a 'hardy annual'.
Every year, we cover the results of the Academy Awards, live from LA. Every year, it draws strong audience figures, yet appears to divide our audience.
This year was no different.
On the plus side, we had good figures on Monday. Kate Silverton's interview with Dame Helen Mirren (watch it here), live from the red carpet at the Vanity Fair party, was rebroadcast across the day and was also one of the most downloaded bits of video on the 蜜芽传媒 News website. We had a big email and text response from viewers who really appreciated the live interviews, which also included James McAvoy, Michael Sheen, Kate Winslett, Sam Mendes and Beyonce.
Others felt we had gone over the top, complaining that there was "too much Oscar coverage" and fearing that "licence fee money is being wasted".
I've responded to a few of those who emailed to complain, but thought I ought to blog about it as well.
Firstly, is it 'news'? I say yes.
Dame Helen Mirren is a household name here in Britain, but to win in the coveted 'Best Actress' category in America has to rank as a very significant achievement. The film industry is important to the economy of course, but above all I think it's about covering popular culture. If you were to strip popular culture out of news, you'd end up with something that bears little relation to peoples' lives. And, of course, we still covered the rest of the news, as on any day.
Did we do too much? Probably. But it's an event that is happening as we are on air and we know from all our research that viewers like to see live coverage, even if it's a bit rough and ready, of live events. Interviews with stars of the calibre seen on that red carpet are very rare, so it presents a great opportunity for us.
Why did we send Kate? Another question that was asked more than once. We always send a Breakfast reporter to the Oscars. This year, we sent Kate instead. She was effectively there as our reporter, with the added advantage that she could 'co-present' the programme. She worked tirelessly - with live inserts last Thursday, Friday and Saturday, as well as on Monday morning. The 'sit down' interviews she conducted included Clint Eastwood and Dame Helen, along with Cate Blanchet, Ralf Little and even the throaty voiceover man who does most of those Hollywood film trailers. She also presented a special for 蜜芽传媒 News 24.
Her dress? It was borrowed, as we made a point of saying on a number of occasions. Most of those who got in touch absolutely loved it, although some people missed seeing her wearing her trademark specs.
Will we do it again next year? Certainly. And will some people complain?...
It's a hardy annual.


3. Our reporter Jane Standley was in New York on the day of the attacks, and like everyone who was there, has the events seared on her mind. I've spoken to her today and unsurprisingly, she doesn't remember minute-by-minute what she said or did - like everybody else that day she was trying to make sense of what she was seeing; what she was being told; and what was being told to her by colleagues in London who were monitoring feeds and wires services.



Robin's case, to simplify massively, is that the 蜜芽传媒 is full of left-leaning journalists who produce left-leaning news that is anti-European, anti-monarchist, anti-prison, pro-immigrant, anti-market, pro-public spending etc etc.
Politics is her big love, but she is more of a renaissance woman than that. She reads novels like other people breathe, bakes cakes, keeps bees, can decline Latin nouns - frequently does - and has a highly satisfactory knowledge of 70s new wave music. 

For me there are four key areas...
One camera operator has all the above and more in spades. He is called Darren Conway (DC to anyone who really knows him) and last night 




So, what success this Sunday? That's more for the viewer to assess than the producers (you can watch the interview
We got a taste of that last year on Newsround when we talked to children living in deep poverty and made a series of animations about their lives. It's been a privilege to see reappear this week - they tell a powerful story.
Over at the Daily Mail, columnist Richard Littlejohn to Abu Bakr's using his freedom to say on Today that Britain was 鈥榓 police state for Muslims鈥.
They currently get around 845,000 viewers a week on this platform out of their weekly total of 4 million. For us at the 蜜芽传媒, I think this is a double-edged sword.
Oh, and please also keep an eye on another window on your computer as text messages come into the programme. Easy. There are hundreds of them of course. They are on a whole range of subjects. And include views, opinions and words which often make your eyes water. The production team mark up the ones for broadcast - but it's still a lot to look at.
Admittedly the song fits the bill perfectly. There's the very familiar guitar riff; the single breakthrough line "We don't need no education"; and then a long bit of techno instrumental, which is very easy to cut pictures to. First time you hear it, it seems inspired. By the fifth outing, you know it's the last resort of a time-poor, inspiration-poor producer.
One of the things that struck me most was the pace of change in the Indian media. There鈥檚 an explosion in the number of TV news and financial channels (now more than 30, according to one ), a booming advertising market and 18 daily newspapers with a circulation of more than five million each. Again while I was there, a launched a local partnership with the Wall Street Journal.