Adult Products and Services
This category includes pornography (such as British Board of Film Classification rated R18 films), sex chat lines, sexually explicit publications and websites, sex toys, sexual products and services, and escort agencies.
It also includes advertising that promotes casual sex or international match-making services. It does not include dating services of a non-sexual nature. This meaning does not intend to prohibit any advertising that is compliant with the BCAP Code.
Faith, Religion and Equivalent Systems of Belief
This category includes advertising, about any matter, by or on behalf of bodies that are wholly or mainly concerned with religion, faith or other systems of belief that can reasonably be regarded as equivalent to those that involve recognition of a deity, including belief in the non-existence of deities.
It also includes advertising that promotes psychic practices or practices related to the occult.
For advertising around Children's content, this category also includes advertising by any body, for products or services related to such matters (including services that are clearly of an entertainment nature).
Political Advertising
Political advertising (as defined in ) is:
- an advertisement which is inserted by, or on behalf of, a body whose objects are wholly or mainly of a political nature
- an advertisement which is directed towards a political end
- an advertisement which has a connection with an industrial dispute
Objects of a political nature and political ends include each of the following:
- influencing the outcome of elections or referendums, whether in the United Kingdom or elsewhere
- bringing about changes of the law in the whole or a part of the United Kingdom or elsewhere, or otherwise influencing the legislative process in any country or territory
- influencing the policies or decisions of local, regional or national governments, whether in the United Kingdom or elsewhere
- influencing the policies or decisions of persons on whom public functions are conferred by or under the law of the United Kingdom or of a country or territory outside the United Kingdom
- influencing the policies or decisions of persons on whom functions are conferred by or under international agreements
- influencing public opinion on a matter which, in the United Kingdom [or elsewhere], is a matter of public controversy
- promoting the interests of a party or other group of persons organised, in the United Kingdom or elsewhere, for political ends
The [square bracket] has been added to the Communications Act definition.
Tobacco and Cannabis products (including E Cigarettes and Vaporisers)
This category includes all tobacco and cannabis products, including rolling papers and filters and other smoking accessories.
It also includes delivery devices, such as electronic cigarettes, vaporisers or any other products that simulate smoking or are otherwise designed for use with tobacco or nicotine products.
It does not include prescription-only medicines in territories where such advertising is allowed.
Weapons and Gun Clubs
This category includes all guns (including replica guns), gun clubs, arms fairs and offensive weapons made or adapted to cause injury. It does not include antique weapons that are clearly presented as collectable items, and which are not working models.