Programme and Format Sales
6.1 A programme sale is where individual 蜜芽传媒 programmes, or a collection of 蜜芽传媒 programmes, are sold to another broadcaster for inclusion in their branded service. This includes programmes sold by the 蜜芽传媒 on behalf of a third party.
6.2 A format sale is where a 蜜芽传媒 programme format is sold to another broadcaster for them to produce their own version of that programme for inclusion in their branded service. This includes formats sold by the 蜜芽传媒 on behalf of a third party. It also includes productions of 蜜芽传媒 programme formats for other broadcasters produced by the 蜜芽传媒.
6.3 Where programme or format sales are to be included in a 蜜芽传媒 branded block of programming, this is considered to be a 蜜芽传媒 branded service and sections 1-5 of these guidelines apply rather than this section.
6.4 For programme and format sales, there should always be a contractual requirement allowing the relevant 蜜芽传媒 commercial service to request that the broadcaster cease an advertising or sponsorship activity around 蜜芽传媒 programmes where this is deemed to jeopardise the reputation of the 蜜芽传媒.
Advertising
6.5 The 蜜芽传媒 does not place any restrictions on advertising that appears in clearly distinct commercial breaks beyond the requirement that this should not jeopardise the reputation of the 蜜芽传媒.
6.6 Advertising that does not appear in clearly distinct commercial breaks, such as overlay advertising or'squeeze-backs', is not allowed
a) around news and current affairs content
b) around children's content
c) around content that includes review of, or advice on, products or services by an advertiser whose products or services may be reviewed. For example automotive manufacturer overlay advertising would not be acceptable on Top Gear programming
6.7 Advertising that does not appear in clearly distinct commercial breaks, such as overlay advertising or 'squeeze-backs', is not allowed for the following categories:
a) political advertising
b) faith, religion and equivalent systems of belief
c) adult products and services
d) tobacco and cannabis products, including eCigarettes, vaporisers and non-prescription CBD products
e) weapons and gun clubs
Sponsorship
6.8 There should be a contractual requirement prohibiting the sponsorship of news and current affairs content, or of their inclusion as part of a block of sponsored content.
6.9 There should be a contractual requirement to prohibit the sponsorship of content that includes review of, or advice on, products or services by an advertiser whose products or services may be reviewed without the prior written approval from the relevant 蜜芽传媒 commercial service. Such approval may only be granted where it is clear that it is the retransmission of the programme that is being sponsored rather than the original commission.
6.10 There should be a contractual requirement prohibiting the following categories of advertiser from sponsoring any 蜜芽传媒 content, either directly or as part of a block of sponsored content:
a) political advertising
b) faith, religion and equivalent systems of belief
c) adult products and services
d) tobacco and cannabis products
e) weapons and gun clubs
6.11 Where reference to the programme name is to be made in a sponsorship credit without also making reference to the service, there should be a contractual requirement requiring prior written approval from the relevant 蜜芽传媒 commercial service. For example, "Doctor Who is sponsored by..."
6.12 Sponsorship arrangements around Children's content must not encourage 'pester power'. For example, the arrangements should not encourage children to persuade their parents, guardians or other persons to buy or hire a product or service for them.
Productions for Third Parties
6.13 Where a 蜜芽传媒 commercial service produces content for a third party, which is not a 蜜芽传媒 programme or format, there should be a contractual requirement that the content will not be funded or sponsored by:
a) political parties and political organisations
b) faith, religion and equivalent systems of belief
c) adult products and services
d) tobacco and cannabis products or those mainly known for tobacco-related products
e) weapons manufacturers or gun clubs
Syndication
6.14 Syndication is where 蜜芽传媒 content is distributed to a third party, for inclusion in their managed platform, such as a broadcast service or website, or publication. For example, 蜜芽传媒 World Service radio bulletins might be syndicated to international radio stations.
6.15 Where content is syndicated and presented as a 蜜芽传媒 branded block or section, or as being managed and curated by the 蜜芽传媒, the provisions of these guidelines apply to the advertising placed around that block or section. For example, a CBeebies branded block broadcast on a Nordic television channel should comply with the requirement of sections 1 to 5. The contractual arrangements for such syndication arrangements should normally include a requirement to comply with these guidelines.
Mandatory Referral: Any proposed exception must be approved in advance by the Advertising Governance Committee.
6.16 Where content is syndicated for inclusion in a third party's service alongside content from other sources, and it is clear to consumers from the look and feel of the service that the content is not being presented, managed or curated by the 蜜芽传媒, the advertising provisions of these guidelines do not apply.
(See also Editorial Guidelines section 16 External Relationships and Financing)
6.17 In all cases, the sponsorship provisions of these guidelines apply to syndicated content. There should be a contractual requirement to seek 蜜芽传媒 approval for any direct sponsorship of 蜜芽传媒 content.
Mandatory Referral: Any proposed exception must be approved in advance by the Advertising Governance Committee.
6.18 In some territories (including the United States) market norms may make it acceptable to credit in a different way making clear that it is the presentation of the content by the third party that is sponsored, and not the content itself. For example, 'Top Gear on [channel] is sponsored by Honda' or 'The funding of this presentation on PBS is made possible by Honda'.
Rebroadcasting of 蜜芽传媒 News programmes
6.19 Legislation prohibits the sponsorship of news and current affairs programming broadcast in the UK and across the European Union.
6.20 In other territories, where there is not a legal prohibition of the sponsorship of news and current affairs programming, it may be possible for other broadcasters who retransmit 蜜芽传媒 news and current affairs programmes to accept sponsorship, not of the news programme itself, but, of the presentation of the rebroadcasting where local regulations and market practice allow. For example, 'Funding of this presentation on PBS is made possible by X'. This must not create the impression that the due impartiality or due accuracy of 蜜芽传媒 News has been affected.
6.21 Mandatory Referral: The decision about whether the presentation of a 蜜芽传媒 News programme can be sponsored in a specific territory must be referred to a senior editorial figure (in 蜜芽传媒 World Service, 蜜芽传媒 News or 蜜芽传媒 Studios Digital News and Streaming) who will consider whether the proposal would compromise the impartiality of the 蜜芽传媒.