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24 September 2014
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A little retail therapy
Whiteshill and Ruscombe Village Shop


The Whiteshill and Ruscombe Community Shop is housed in a refurbished Portakabin perched on the edge of the Cotswolds near Stroud, with some of the best views in Gloucestershire.

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It opens seven days a week (half day on Sunday) and is entirely staffed by volunteers, mainly retired people or mothers with children at school. In addition to stocking groceries, the shop offers newspapers, video rentals, local crafts and a family friendly coffee shop. Health and safety requirements demanded a loo, so a second-hand disabled-access portaloo also has pride of place on the site.

The Challenge
Like many rural communities, Whiteshill near Stroud suffered the loss of its last two small shops, a primary school threatened with closure and a post office barely holding its own.

Community shop
The shop is run by volunteers from the local community

Developing the idea
Marie Lee, one of the founders of the shop, explained the background: "We were aware that a shop serving the community was not a viable proposition, but we were convinced that people needed a local outlet, especially those without cars, the elderly and young mums.

"In the early summer of 1997, at the Street Fair, we carried out a survey to find out what support there would be for a community shop and we were overwhelmed by the response."

Stroud District Council put them in touch with the Village Retail Services Association (ViRSA), the national organisation dedicated to preserving and setting up village shops and post offices. With the help of a VIRSA field worker a small action group developed a plan.

Making it happen
Fund-raising started in earnest with the action group literally going around the community, door to door. More than £6,000 in loans was raised in the community, Stroud District Council gave £5,000 and Whiteshill and Ruscombe Parish Council donated another £1,000.

A formal management committee was then set up with a constitution, a chair, treasurer and secretary and the inaugural meeting included representatives from a wide range of community interests including the local LETS and Credit Union schemes.

It was decided that the ideal site would be next to the playing fields and car park, but planning permission would be required. Then the hunt was on for a cabin to place on the steeply sloping site.

Marie said: "Eventually someone said they knew of one at a Gloucester school. The school didn't want anything for it, but we had to pay to get it transported to the site and then lowered by crane. Again, local contacts made that happen at half the normal cost."

A small group consisting of a local builder and a couple of local retired people then transformed the outside of the battered old terrapin to suit its new life. As for the inside, heaters were donated, as was crockery and cutlery for the cafe. The Co-op and Sainsbury's were contacted for permission to stock their brands, and the shop became a reality.

Keeping it going
"Just over two years after opening, we were able to pay back all the loans!" says Marie. "Our main challenge now is maintaining the number of volunteers to run the shop - we're down to a stalwart band of 15 people who keep it going.

"Weíre always looking for more people - we only ask for two hours of their time per week, but it is best if they can commit to that on a weekly basis."

Key tips

  • Carry out a community survey to assess potential support, both for fundraising and for volunteers
  • Use local contacts to keep costs down, builders, electricians
  • Be adventurous when selecting accommodation and a site
Contact: Whiteshill and Ruscombe Community Shop: 01453 766277

Who can help?
The following funding sources and other helpful organisations have been of particular use to this project. Their details can be found in the Contacts Directory. Further information on funding sources is available from Gloucestershire County Council's Economic Development Unit on 01452 425702.

Funding sources

Other useful contacts

  • Community fundraising
  • District and parish councils

  • Co-operative Futures
  • District Councils
  • Gloucestershire County Council - Trading Standards
  • Gloucestershire Food Links
  • Gloucestershire Rural Community Council
  • Health and Safety Executive
  • Parish Councils
  • Village Retail Services Association (VIRSA)

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