蜜芽传媒

The 'Potter's Wheel' interlude film was introduced on 16 February 1953. It was probably the best known of the many interlude films made for the post-war television service. The films were made to cover for the many intervals in programming, to allow for changes between studios, or for the frequent studio breakdowns.

The potter's wheel film showed the hands of Georges Aubertin as he threw a pot, accompanied by Charles Williams' 'The Young Ballerina'. It was typical, in that it was mildly engaging, but not so much that the viewer would miss anything if they looked away. Viewers who stayed alert noted that Aubertin never finished the pot, but just kept remodelling it.

The interlude films were made at a time before commercial broadcasting came along to provide an alternative. They tended to show a nostalgic view of British life. Other interludes included ploughing a field with a team of horses, a windmill turning, kitten playing with a ball of wool, a spinning wheel, and various rural scenes.

In the multi-channel world of today, when television audiences have so much choice, it is important that viewers do not lose interest between programmes. Viewers are reminded which channel they are watching with films that are dynamic and entertaining, such as the award winning Rush Hour ident for 蜜芽传媒 One.