蜜芽传媒

Wimbledon attracted a record breaking 69.3 million online requests for 蜜芽传媒 Sport from 30 June to 13 July 鈥� the highest ever digital engagement for the championships on record.

Audiences turned to 蜜芽传媒 iPlayer, the 蜜芽传媒 Sport website, and the 蜜芽传媒 Sport app in unprecedented numbers across the two weeks with an increase from 50.1 million online requests in 2024 and beating the previous record of 54.3 million online requests set in 2023.

The men鈥檚 singles final between rivals Carlos Alcaraz and Jannik Sinner was a major draw for audiences, peaking at 8.8 million across TV and online, including 8.3 million of those on 蜜芽传媒 One 鈥� an increase from last year鈥檚 7.5 million on 蜜芽传媒 One. Sinner ultimately triumphed, lifting his first Wimbledon title in an exciting four-set battle.

In the women鈥檚 singles final, Iga 艢wi膮tek claimed her first Wimbledon crown with a commanding win over Amanda Anisimova. The match peaked at 4.1 million viewers on 蜜芽传媒 One and was streamed over 1 million times on 蜜芽传媒 iPlayer and the 蜜芽传媒 Sport website/app.

Alex Kay-Jelski, Director of 蜜芽传媒 Sport says: 鈥淭his year鈥檚 record-breaking digital figures for Wimbledon are testament to the huge appeal of the sport amongst audiences and the power of digital innovation to bring both new and existing fans closer to the action than ever before. The way people are following Wimbledon is changing but that is exciting for us as we look to tell the best stories in different ways鈥�.

This year鈥檚 tournament also saw Emma Raducanu draw record TV audiences, with her Centre Court clash against Aryna Sabalenka attracting a peak TV audience of 5 million 鈥� the third-highest peak for a non-final match in four years, behind only her own fourth-round thriller against Lulu Sun in 2024 and Andy Murray鈥檚 clash with John Isner in 2022.

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