أغر؟´«أ½ Vision, the biggest integrated multimedia broadcast and production group of its kind in the world, launched today with a mission to create great programmes for audiences in the rapidly changing digital world.
Setting out the new Vision structure to staff today, Director of Vision Jana Bennett told them that, in future, more أغر؟´«أ½ programmes would need to work on many different platforms such as the web, mobile phones and interactive technologies.
She said: "Our creative purpose is to deliver great programmes and great content to all our audiences.
"The future will still be a place where audiences value great storytelling, elegant structure, high production values - all the traditional strengths of أغر؟´«أ½ programme makers.
"But at the same time we need to develop fresh ways of thinking and using technology.
"There are incredible opportunities in this new world if we can only organise ourselves to seize those opportunities and make them work for our audiences."
أغر؟´«أ½ Vision - so called because it makes أغر؟´«أ½ content that people watch - brings together several former أغر؟´«أ½ divisions: Drama, Entertainment and Children's (DEC); Factual and Learning; Television; and Network Production in the Nations.
This follows a restructure plan announced by أغر؟´«أ½ Director-General Mark Thompson earlier this year.
Other أغر؟´«أ½ Groups coming together today are Audio and Music, Journalism and Future Media and Technology.
Jana Bennettsaid there were two big ideas behind the creation of Vision:
Jana and Peter unveiled a series of announcements and initiatives to set the ball rolling as Vision opened for business.
In-house Guarantee and Window of Creative Competition
Vision commissioning would be a "meritocracy," Jana said, "to make sure that أغر؟´«أ½ audiences get the best content, wherever the ideas originate - inside or outside the أغر؟´«أ½."
Within أغر؟´«أ½ Vision, commissioning stays separate from production.
The أغر؟´«أ½ draws at least 25% of its programming from independent production companies by statutory quota, and another 25% makes up the Window of Creative Competition open to competition between independents and in-house producers.
The remaining 50% goes to the أغر؟´«أ½'s in-house programme makers under the In-House Guarantee.
Jana said: "The In-House Guarantee will mean that for the first time there will be a guarantee to source 50% of programming from in-house production. That means that half the money Vision invests in content will go to Vision Studios."
Peter Salmon hailed the In-House Guarantee as one of Vision Studios' "reasons to be cheerful".
He said: "There's no other programme-maker in the world whose business has that kind of rock-solid financial underpinning. And that's before we start competing for what's on offer under the WOCC, which I want us to target hard."
New senior roles for multi-media
In addition to today's appointments, Jana announced new senior multi-media roles, to be funded from re-prioritisation.
Multi-platform project funding
Part of the existing Think Big fund, set up to expand television projects, will be steered into multi-platform content, starting with آ£10m in the coming financial year, Jana announced.
Training and Creativity
Peter Salmon said he wanted to make Vision Studios "a great place to work".
Multi-platform programming would require new skills and offer new opportunities, and so would the scale of Vision Studios.
He said: "We are doing extraordinary things; with a bit more leadership, more support and a clear direction we can do even more."
Peter Salmon unveiled a range of training initiatives to encourage in-house programme makers to build up multi-media skills and experience of other studios.
أغر؟´«أ½ Press Office/JB3
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Category: أغر؟´«أ½ Date: 20.11.2006 ![]() |
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