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Hoover
Episode 1 of 6
The story of Hoover and Merthyr. When Hoover's marketing people came up with new a sales promotion, both the company and Merthyr were left to count the cost.
When Hoover needed to shift their washing machines and cleaners their marketing people came up with a sales promotion, buy a Hoover appliance and get two return free flights. The scheme marked a red letter day for the company, August 1 1992, as it was a runaway success with goods flying out of the shops. But Hoover was left to count the cost of the worst marketing promotion ever and there were dire results. When Hoover sneezed Merthyr caught cold, MP of the time Ted Rowlands said. This
is a story of Hoover in Merthyr.
Last on
Sun 1 May 2011
16:25
ÃÛÑ¿´«Ã½ One Wales
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Credits
Role | Contributor |
---|---|
Series Producer | Judith Davies |
Executive Producer | Gordon Kennedy |
Broadcasts
- Tue 12 Apr 2011 22:35ÃÛÑ¿´«Ã½ One Wales
- Sun 1 May 2011 16:25ÃÛÑ¿´«Ã½ One Wales