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Hoover

Episode 1 of 6

The story of Hoover and Merthyr. When Hoover's marketing people came up with new a sales promotion, both the company and Merthyr were left to count the cost.

When Hoover needed to shift their washing machines and cleaners their marketing people came up with a sales promotion, buy a Hoover appliance and get two return free flights. The scheme marked a red letter day for the company, August 1 1992, as it was a runaway success with goods flying out of the shops. But Hoover was left to count the cost of the worst marketing promotion ever and there were dire results. When Hoover sneezed Merthyr caught cold, MP of the time Ted Rowlands said. This
is a story of Hoover in Merthyr.

30 minutes

Last on

Sun 1 May 2011 16:25

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Credits

Role Contributor
Series Producer Judith Davies
Executive Producer Gordon Kennedy

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