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China's meme warfare, rats and rockets

David Yelland and Simon Lewis discuss how China's social media PR strategy is seeking to embarrass America, Birmingham's rat problem and 'the biggest PR disaster in the universe'.

David Yelland and Simon Lewis discuss the global battle for hearts, minds and reputations between the US and China. Following JD Vance calling the people of China peasants, how far is China's retaliatory social media PR strategy seeking to embarrass America, or is the United States damaging its own reputation all by itself?

Plus - Birmingham's rat problem, Signal chat leaks and what's been dubbed 'the biggest PR disaster in the universe' - it's Jeff Bezos's rocket launch and why all great PR crises are self-made.

Producers: Eve Streeter and Duncan Middleton
Editor: Sarah Teasdale
Executive Producer: William Miller
Music by Eclectic Sounds
A Raconteur Studios production for ÃÛÑ¿´«Ã½ Radio 4

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29 minutes

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  • Wed 23 Apr 2025 16:00
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