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PR is a virus

David Yelland is joined by Washington PR guru Phil Elwood. They're having a long hard look at themselves as Phil makes the claim that PR is to blame for almost everything.

What if your profession is to blame for almost everything? This week, David Yelland is joined from Washington by PR guru Phil Elwood - who thinks the industry needs to take a long hard look at itself.

Accusing PR of being like a virus, Phil says the tricks of the trade that have been used for decades to influence, mislead and cajole have been co-opted by both the media and by governments.

And the results aren't pretty.

Producer: Duncan Middleton
Editor: Sarah Teasdale
Executive Producer: William Miller
Music by Eclectic Sounds
A Raconteur Studios production for ÃÛÑ¿´«Ã½ Radio 4

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25 minutes

Last on

Thu 1 May 2025 20:00

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