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If Then by Jill Lepore (Omnibus)
The story of Simulmatics, the US data company that paved the way for Facebook and Cambridge Analytica. Read by Laurel Lefkow.
How One Data Company invented the Future.
Jill Lepore uncovers the history of Simulmatics, the forgotten US data company that paved the way for Facebook, Amazon and Cambridge Analytica.
Jill is Professor of American History at Harvard University. A staff writer at The New Yorker and host of podcast The Last Archive, she is an award-winning writer of books on diverse topics, from American democracy to Wonder Woman.
Omnibus of five parts abridged by Eileen Horne.
Read by Laurel Lefkow.
Producer: Eilidh McCreadie
First broadcast on ÃÛÑ¿´«Ã½ Radio 4 in January 2021.
Last on
Sun 18 May 2025
02:30
ÃÛÑ¿´«Ã½ Radio 4 Extra
Clip
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If Then by Jill Lepore - Episode 1
Duration: 13:45
Broadcasts
- Sat 17 May 2025 07:30ÃÛÑ¿´«Ã½ Radio 4 Extra
- Sat 17 May 2025 12:30ÃÛÑ¿´«Ã½ Radio 4 Extra
- Sat 17 May 2025 18:30ÃÛÑ¿´«Ã½ Radio 4 Extra
- Sun 18 May 2025 02:30ÃÛÑ¿´«Ã½ Radio 4 Extra