The Great Influencer Experiment
A potter, a historian and a performer seek success on social media. Their journey reveals both the promise and the personal cost of chasing attention online.
For years, "influencer" conjured a certain kind of image: curated, aspirational, and easily dismissed. But quietly, social media has outgrown the influencer era, and in its place is the "creator economy".
From trainspotters to gardeners and scientists, unlikely people now draw millions of fans and, occasionally, millions of pounds. Social media is now built on the idea that anyone can make it online. But is that really true?
In this social experiment, presenter and reporter Osman Iqbal follows three passionate, but very offline people - a potter, historian and theatre performer - as they attempt to become online success stories. Will social media embrace these novices? Or will algorithms, online scrutiny and the race to be seen swallow them up?
Their journey exposes the allure of visibility, online toxicity and the personal cost of chasing attention in the digital age.
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