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Do sexual images really sell products?

“Sex sells:” that's one rule everybody knows about advertising, but apparently it's not true. That's according to a new study, which looked at whether sex and violence in advertisements really help to sell products. Brad Bushman is Professor of Communication and Psychology at The Ohio State University, and co-author of the study. He says sex and violence actually have the opposite effect.

(Image: photographer looks through a lens. Credit: Dean Drobot/Getty Images)

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3 minutes