Main content
Do sexual images really sell products?
“Sex sells:” that's one rule everybody knows about advertising, but apparently it's not true. That's according to a new study, which looked at whether sex and violence in advertisements really help to sell products. Brad Bushman is Professor of Communication and Psychology at The Ohio State University, and co-author of the study. He says sex and violence actually have the opposite effect.
(Image: photographer looks through a lens. Credit: Dean Drobot/Getty Images)
Duration:
This clip is from
More clips from World Update
-
Coronavirus: The New York 'falafel guy' struggling to keep going
Duration: 01:45
-
Coronavirus: Could the crisis change minds about the homeless?
Duration: 03:44
-
Will Sanders concede after Biden's primary victories?
Duration: 02:36
-
How is the threat of coronavirus affecting refugees?
Duration: 02:45