ѿý

Use ѿý.com or the new ѿý App to listen to ѿý podcasts, Radio 4 and the World Service outside the UK.

Episode details

World Service,3 mins

Do sexual images really sell products?

World Update

Available for over a year

“Sex sells:” that's one rule everybody knows about advertising, but apparently it's not true. That's according to a new study, which looked at whether sex and violence in advertisements really help to sell products. Brad Bushman is Professor of Communication and Psychology at The Ohio State University, and co-author of the study. He says sex and violence actually have the opposite effect. (Image: photographer looks through a lens. Credit: Dean Drobot/Getty Images)

Programme Website
More episodes