蜜芽传媒

The holy grail of advertising is to be remembered. A recent campaign for Heinz baked beans in the UK, though, has become memorable for all the wrong reasons. The idea was to get people to beat out a tune on the end of their used metal cans, and bean-eaters would post their own videos of their efforts to batter out the tune. Alas, though, the campaign didn't go quite how Heinz might have expected. On Twitter, @Hannah_Dorsett posted: "How to slice your hands open in one easy step", meanwhile @bristol_gal wrote: "I would rather spend a day at a recycling centre being cut to shreds and get sepsis than be part of #heinz #thecansong". And now the campaign has been banned on health and safety grounds, by Britain's advertising watchdog. Rory Sutherland is vice chairman of the London-based ad agency, Ogilvy and Mather UK. It wasn't involved in the making of the Heinz ad, and the 蜜芽传媒's Mike Johnson asked what he thought of the ban.

(Picture: Heinz Baked Beans. Picture credit: Getty Images.)