Main content
Why advertising no longer shakes the world
Matthew Gwyther looks at the change in advertising over the last few decades. From the days when an advert for jeans made sales skyrocket, to last year - when the the UK became the first place where spending on digital ads exceeded that spent on all other forms of advertising combined.
First broadcast on In Business, 8 December 2016.
Duration:
This clip is from
More clips from Radio 4 in Four
-
The growing trend of visible repairing
Duration: 07:05
-
How much energy do Christmas lights use up?
Duration: 07:16
-
What are the trends for 2022?
Duration: 05:38
-
Is a plastic Christmas tree better for the environment?
Duration: 07:10