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Radio 4,4 mins

Why advertising no longer shakes the world

Radio 4 in Four

Available for over a year

Matthew Gwyther looks at the change in advertising over the last few decades. From the days when an advert for jeans made sales skyrocket, to last year - when the the UK became the first place where spending on digital ads exceeded that spent on all other forms of advertising combined. First broadcast on In Business, 8 December 2016.

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