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Too busy for Ash Wednesday? How about a drive through service?

The start of Lent in the Christian calendar is marked by receiving ashes on your forehead. One Catholic church in Glenamaddy in the west of Ireland is trying to encourage people to observe the day. Pat McGrath, correspondent with Irish state broadcaster RTE, explains what's involved.

(Image: A man receives ashes for Ash Wednesday. Credit: AFP/Luis Robayo/Getty Images)

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Duration:

1 minute