How celebrities are making money out of selfies
Some of the biggest stars in the world are earning hundreds of thousands of pounds by taking selfies in the mirror. Research into Instagram by a marketing company called Hopper QC estimated that the footballer, Cristiano Ronaldo for example, earns around 拢330,000 every time he posts a picture. It鈥檚 because of what鈥檚 called 鈥業nfluencer Marketing鈥�, where celebrities team up with advertisers to influence the things we buy. Winifred Robinson talks to Mike Bandar, the co-founder of Hopper, after hearing from marketing company Influencer's Innovations Director Caspar Lee, one of YouTube鈥檚 most popular stars who has 8 million subscribers.
First broadcast on You & Yours, 4 September 2017.
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