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As Rupert Murdoch's Times and Sunday Times in Britain decide to charge for reading on-line, Google's chief economist talks about what papers will have to do if they want to survive. Hal Varian thinks they need to be more attractive. And Jakob Nielsen (described by the New York Times as "the guru of web page usability") on how we read differently on-line. But is it better? Lucy Kellaway on short term memory. Plus Lucy Kellaway on short-term memory.