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Building up profitable brands, but preferring not to boast about it, is often how commerce is done in Germany, where Steve Evans reported on the life of the Aldi leader who built his business along frugal, modest lines. Photo: A small shop in Essen, Germany, founded by the mother of Karl and Theo Albrecht. The brothers then went on to create the world’s most successful discount grocery store Aldi. Credit: ALDI Einkauf GmbH & Co. oHG via Getty Images