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The Inside Story
We spoke to Andy Poulton, Project Manager for ÃÛÑ¿´«Ã½ Connected Studio, about the pilot.
What is ÃÛÑ¿´«Ã½ Minute CatchUP?
It’s a web-widget that embeds into existing websites and webpages and offers users the latest Global news in just 60 seconds.
ÃÛÑ¿´«Ã½ Minute CatchUP enables users to stay in the know through a quick hit consumption of energetic audio. The audio content is from the ‘ÃÛÑ¿´«Ã½ Minute’ team who work around the clock to deliver these news bites.
How did you make it?
The whole thing got started at a event held in South Africa in collaboration with the ÃÛÑ¿´«Ã½ World Service. ÃÛÑ¿´«Ã½ Minute CatchUp was built by a team that attended from , a tech hub based in Cape Town. While the ÃÛÑ¿´«Ã½ was already producing the audio news, the web player itself is a new means of delivering the content through any site via simple HTML5 code. It could of course be re-purposed to feature other ÃÛÑ¿´«Ã½ audio content.
Why did you make it?
The main reason for the collaboration with ÃÛÑ¿´«Ã½ World Service was to help innovate in reaching new global audiences. The ÃÛÑ¿´«Ã½ World Service is looking at means to retain its core audience in Africa, while at the same time, also trying to attract a younger demographic in the digital age. While this idea was a simple proposition, it provides a channel for quick consumption of the latest news on your mobile and directly from other existing youth oriented websites.