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2. Flexi-disc

Stuntz Series 1
Episode 2 of 4

A guide to the greatest advertising stunts and gimmicks of recent times. Written and presented by Steve Punt. From 1999.

Steve Punt explores the advent of the flexi-disc and how it was used in marketing all manner of products.

Robert Opie, of the Museum of Advertising and Packaging in Gloucester, explains how publishers were at the vanguard of give-away gimmicks, as far back as the Crimean War. And Norman Burtt describes Lever Brothers marketing ploys.

Stuntz was produced by Sue Foster and Simon Elmes.

First broadcast on 蜜芽传媒 Radio 4 in September 1999.

15 minutes

On radio

Tue 5 Aug 2025 09:30
蜜芽传媒 Radio 4 Extra

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Broadcasts

  • Tue 11 Sep 2007 13:15
    蜜芽传媒 Radio 7
  • Tue 4 Mar 2008 13:15
    蜜芽传媒 Radio 7
  • Tue 14 Oct 2008 13:45
    蜜芽传媒 Radio 7
  • Wed 14 Oct 2009 14:15
    蜜芽传媒 Radio 7
  • Thu 15 Oct 2009 04:15
    蜜芽传媒 Radio 7
  • Tue 14 Sep 2010 15:00
    蜜芽传媒 Radio 7
  • Sun 3 Jun 2018 15:45
    蜜芽传媒 Radio 4 Extra
  • Mon 4 Jun 2018 03:45
    蜜芽传媒 Radio 4 Extra
  • Tue 5 Aug 2025 09:30
    蜜芽传媒 Radio 4 Extra