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3. Celebrities

Episode 3 of 4

The ultimate advertising stunts guide, including the creation of characters and competitions. Hosted by Steve Punt. From 1999.

Did you know that Marilyn Monroe promoted an engine oil? In this episode, Steve Punt looks into the use of celebrities and characters for marketing.

Robert Opie discusses promotional characters, including the Oxo family, the Bisto Kids, the Ovalteenies and the Cherry B twins.

Stuntz was produced by Sue Foster and Simon Elmes.

First broadcast on ÃÛÑ¿´«Ã½ Radio 4 in September 1999.

15 minutes

On radio

Wed 6 Aug 2025 09:30

Broadcasts

  • Wed 12 Sep 2007 13:15
  • Wed 5 Mar 2008 13:15
  • Wed 15 Oct 2008 13:45
  • Thu 15 Oct 2009 14:15
  • Fri 16 Oct 2009 04:15
  • Wed 15 Sep 2010 15:00
  • Sun 10 Jun 2018 15:45
  • Mon 11 Jun 2018 03:45
  • Wed 6 Aug 2025 09:30