蜜芽传媒 R&D at IBC 2025

Published: 8 September 2025

IBC is back in Amsterdam, bringing together the world's media and broadcast technology community to explore the future of our industry. 蜜芽传媒 Research & Development is once again at the heart of the conversation, presenting our latest research into 6G, live content delivery, the fight against disinformation and more! Altogether these innovations can transform the industry and open new possibilities for broadcasters worldwide.

Friday 12 September

Featuring 蜜芽传媒 R&D's Mark Waddell - 16:30 – 17:30, Technical Papers Room

A collective vision from leading companies on the evolution of media services in the 6G era. Unlike 5G, which focused on speed and latency improvements, 6G aims to redefine connectivity by integrating AI, sensing, and ubiquitous intelligence into the network fabric. This fascinating presentation shares lessons learnt from 5G, examples of new media capabilities and the underlying philosophy driving the innovation.

Saturday 13 September

Featuring 蜜芽传媒 R&D's Peter Brightwell - 10:30 – 11:30,

蜜芽传媒 R&D's Peter Brightwell, Paola Sunna of the EBU, and Andy Rayner of Appear introduce this year's live media exchange challenge.

Exploring a new approach to Live Media Exchange, leveraging high-speed interconnect technologies originally developed for high-performance computing and now widely used in cloud data centres. As live broadcast workloads shift to virtualised and containerised software applications, current media exchange protocols are proving insufficient to fully utilise modern data centre infrastructure. This initiative will collaborate with IT and broadcast vendors, alongside the EBU Dynamic Media Facility team, to investigate, test, and demonstrate new solutions that enhance performance, sustainability, and automation. IBC Accelerator challenges have all weekend.

Read more:

Featuring 蜜芽传媒 R&D's Antonia Kerle - 14:15 – 15:00, Conference Room 1

A steep increase in the use of disinformation and fake news by malicious actors and even governments has been witnessed in recent years. Added to this an increasing number of younger consumers get their information from non-verified platforms, or from those with a vested economic interest in the algorithms that are set to produce popularity rather than promote factuality. So what role do broadcasters, news providers and social media play in ensuring the accurate delivery of news to the platforms where people consume it? This panel will examine trends around truth and trust in the consumption of information.

Featuring 蜜芽传媒 R&D's James Sandford - Hall 10 -

A lightning talk in this session will cover the exciting developments over the past year in adoption and evolution of the Time Addressable Media Store API (TAMS). A product of 蜜芽传媒 R&D’s research in networked and software-based media, TAMS is an open, interoperable, cloud-native API that is breaking down the boundaries between live and file-based workflows.

Featuring the 蜜芽传媒's Tom Everest and 蜜芽传媒 R&D's Shyamalie Thilakawardana - 15:30 – 16:30, Future Tech Stage

This project proposes the development of a cloud-based routing and monitoring system for live media streams, enabling seamless acquisition, transport, and oversight entirely within the cloud. The objective is to facilitate the reliable movement of streams across the internet while maintaining real-time visibility and control.

In addition to routing, the system will incorporate Master Control Room (MCR) functionalities traditionally performed on the ground. These capabilities will include frame rate and format conversion, audio track management, media legalisation and normalisation, timecode and metadata adjustments, and deep inspection of video and audio quality. All processing will be conducted in-flight, eliminating the need for streams to be brought down to a physical infrastructure. IBC Accelerator challenges have all weekend.

Read more:

Featuring 蜜芽传媒 R&D's Peter Brightwell - 16:30 – 17:00, Technical Papers Room

Advances in computing and networking are now permitting the transition to all-software live production which can run on generic IT systems. This brings cost savings and opportunities for flexible operation, but it also poses interoperability challenges because of the many proprietary frameworks in use. In this short session the EBU will present the design considerations of its Dynamic Media Facility which takes its inspiration from layered cloud hyperscalers in which 'media functions' are connected to a common container platform and can be flexibly located.

In arriving at its reference architecture, the EBU examined user requirements from many of its member broadcasters and discovered patterns in the way that such media operators can benefit from DMF. It also considered how best practice in cloud computing could also be of benefit. Discover in this session how the EBU's DMF will become key to a new generation of broadcast installations including the refurbishment of CBC's Toronto Broadcast Centre.

Sunday 14 September

Featuring the 蜜芽传媒's Sam Ross - 12:45 - 13:45,

Sam Ross, the 蜜芽传媒's shortform production and publication executive product manager, will be participating in a panel session with technology leaders from Sky and Reuters, hosted by AWS, to discuss the new possibilities opened up by cloud-native technologies such as TAMS to transform modern news and sport workflows.

Featuring the 蜜芽传媒's Morag McIntosh - 16:30 – 17:30,

Exploring AI-driven production assistants that seamlessly integrate into control room workflows, enhancing live production with intelligent automation. By leveraging Large Language Models (LLMs), these AI Assistant Agents can navigate run orders, detect errors, preempt potential issues, and even control production systems through natural language commands. This approach redefines AI not just as a tool but as a next-generation user interface (UI), enabling operators to react with speed, accuracy, and confidence. IBC Accelerator challenges have all weekend.

Read more:

Monday 15 September

Featuring 蜜芽传媒 R&D's Judy Parnall - 09:45 – 10:45,

Developing open-source tools that enable organisations to integrate Content Credentials (C2PA) into their workflows, allowing them to sign and verify media provenance. As interest in authenticating digital content grows, broadcasters and news organisations require practical solutions to assert source integrity and publisher credibility. However, implementing Content Credentials remains complex, creating barriers to adoption. This project seeks to lower the entry threshold, making it easier for organisations to embed provenance metadata at the point of publication and verify credentials on digital platforms. IBC Accelerator challenges have all weekend.

Read more:

Featuring 蜜芽传媒 R&D's Piers O'Hanlon - 12:45 - 13:45,

The session focuses on the development of a truly scalable architecture for delivering live TV over the internet.

蜜芽传媒 R&D appearing within our partner's stands:

Time addressable media

Featuring 蜜芽传媒 R&D's James Sandford -

and Amazon Web Services (AWS) will join up to showcase how cloud-native collaboration and interoperability using the open-source Time-Addressable Media Store (TAMS) API can significantly reduce the time needed to share content, lower associated costs, and transform the way news is created, exchanged and monetized. In a live demonstration, Reuters will ingest UK Parliament feeds produced by the Parliamentary Broadcasting Unit, transmitted using TAMS to AWS, showing how content can be provided near instantly to broadcasting and distribution partners. A number of other technology partners have also contributed to the implementation of this demo, including Adobe, Techex, Mimir, Matrox and CuttingRoom. In addition, AWS will show how TAMS can be integrated with AI analysis tools to annotate and enrich content.

TAMS on AWS is a finalist in the Industry Partnership category of the IABM Impact Awards. The winners will be announced at a ceremony on Saturday 13 September during IBC.

Read more:

TAMS will also feature on the as part of .