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World Service,08 Oct 2015,23 mins

What Makes a Company Last?

Global Business

Available for over a year

Peter Day asks whether companies really should still be built to last in today's hi-tech internet world. What are the characteristics of those that stand the test of time? Many do learn to change or even reinvent themselves while others, such as Woolworths, have disappeared altogether. In interviews with business leaders and entrepreneurs he discusses whether longevity still matters. (Photo: A road sign which reads longevity. Credit: Shutterstock)

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