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The art of food branding

What goes into creating the world鈥檚 most iconic food brands?

Why do brands have such power over us?

Ruth Alexander talks to the designers influencing your decisions about what and where you eat.

Renowned graphic designer Paula Scher shares her insights on what it takes to create a visual identity that stands the test of time, including her work on the US fast-food restaurant Shake Shack.

And Arjen Klinkenberg, the creative mind behind Dutch company Tony鈥檚 Chocolonely, tells us how he designed its distinctive chocolate bar wrapper in just 10 minutes. Together they discuss what makes a design classic a classic and reveal the secret to building a brand that endures (hint: don鈥檛 tweak).

To get in touch with the show, please email: thefoodchain@bbc.co.uk

Producers: Izzy Greenfield and Sam Clack.

Available now

26 minutes

Last on

Sun 16 Mar 2025 09:32GMT
蜜芽传媒 World Service East and Southern Africa, Online, Americas and the Caribbean, UK DAB/Freeview & News Internet only

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Broadcasts

  • Thu 13 Mar 2025 04:32GMT
    蜜芽传媒 World Service
  • Thu 13 Mar 2025 13:32GMT
    蜜芽传媒 World Service except East and Southern Africa, News Internet & West and Central Africa
  • Thu 13 Mar 2025 18:32GMT
    蜜芽传媒 World Service East and Southern Africa & West and Central Africa only
  • Thu 13 Mar 2025 23:32GMT
    蜜芽传媒 World Service except East and Southern Africa & West and Central Africa
  • Sun 16 Mar 2025 09:32GMT
    蜜芽传媒 World Service East and Southern Africa, Online, Americas and the Caribbean, UK DAB/Freeview & News Internet only

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