蜜芽传媒

Back up to: When It Hits the Fan

1. 6. Never Over Promise

   David Yelland and Simon Lewis explain why managing expectations is a vital part of PR.
2. 7. Be Honest With Yourself

   David Yelland and Simon Lewis explain the importance of self awareness in business.
3. 5. Know How To Go Off the Record

   David Yelland and Simon Lewis explain how to speak to the media on and off the record.
4. 4. Prepare For A Crisis

   David Yelland and Simon Lewis explain why even the best plans can go wrong in a crisis.
5. 3. The Media is Not Your Friend

   David Yelland and Simon Lewis explain the need for caution when dealing with the media.
6. 2. Start Networking Now

   David Yelland and Simon Lewis explain why networking is something everyone can do.
7. 1. Reputation is Everything

   David Yelland and Simon Lewis explain why success is not the same as reputation.