Introduction
Having your say
The 蜜芽传媒 belongs to all of us. That means we all have a say in its future.
This year we asked you to tell us what you think the 蜜芽传媒 does well, what we could do better, and what you鈥檇 like us to focus on in years to come.
An incredible 872,701 of you shared your views. It鈥檚 an extraordinary response. We鈥檝e listened, and it鈥檚 given us a powerful picture of what people across the UK want and need from the 蜜芽传媒.
Now we will take what you have told us and use it to shape the future of the 蜜芽传媒.
Why now?
This is an important moment for the 蜜芽传媒鈥檚 future. The next couple of years will decide what the 蜜芽传媒 will look like beyond 2027 and how we should best serve our audiences.
Because the 蜜芽传媒 is funded by the public, the government of the day reviews the existence of the 蜜芽传媒 around every ten years. That process is starting now and it will kick-start a big debate on the 蜜芽传媒鈥檚 long-term role and impact for the UK.
The findings of 鈥極ur 蜜芽传媒, Our Future鈥� will help shape this debate. It is the public who own the 蜜芽传媒, and it鈥檚 vital that your voices are heard.
What you told us
You told us what you value about the 蜜芽传媒, what you think we should focus on in the future, and where you think we should step up.
You let us know what you want the 蜜芽传媒 to offer you and your family. You shared your thoughts on the role the 蜜芽传媒 can play for the UK. And you challenged us about the kind of organisation we need to be.
You can read about the findings here or download the summary report. If you want to explore the results in more detail, you can follow the link to the detailed report, where you can find out more about what you told us 鈥� including how views vary across different age groups and different parts of the UK.鈥�
What you want the 蜜芽传媒 to be
The mission of the 蜜芽传媒
The 蜜芽传媒 has always had a unique mission: to inform, educate and entertain.
83% of you say it is important for that mission to continue.
Out of all 872,701 respondents:
What the 蜜芽传媒 should stand for
You are looking for a 蜜芽传媒 that delivers for our society in today鈥檚 fast-changing world.
There is strong support for a 蜜芽传媒 that seeks to pursue truth with no agenda, that backs the best homegrown storytelling and content from across the UK, and that brings people together.
Out of all 872,701 respondents:
What kind of organisation the 蜜芽传媒 should be
What is important
You sent a clear message about the kind of organisation you want us to be in the future.
Out of all 872,701 respondents:鈥�
Independent from the government of the day
91% important 锝� 5% unimportant
Provides a valuable public service
82% important锝�11% unimportant
Offers high-quality digital services
80% important锝�10% unimportant
Offers something for everyone
78% important锝�12% unimportant
Reflects people across the UK and different parts of the UK
76% important锝�11% unimportant
An asset for the UK around the world
76% important锝�14% unimportant
Where the percentages given do not add up to 100, the rest of the respondents replied either 鈥淣either important nor unimportant鈥� or 鈥淒on鈥檛 know鈥�.
How we are doing now
A significant majority of you say that we are already doing well in some of the areas you consider important, like offering high-quality digital services and providing a valuable public service.
Out of all 872,701 respondents:
Independent from the government of the day
43% effective锝�38% ineffective
Provides a valuable public service
64% effective锝�26% ineffective
Offers high-quality digital services
73% effective锝�10% ineffective
Offers something for everyone
59% effective锝�24% ineffective
Reflects people across the UK and different parts of the UK
51% effective锝�24% ineffective
An asset for the UK around the world
57% effective锝�21% ineffective
Where the percentages given do not add up to 100, the rest of the respondents replied either 鈥淣either effective nor ineffective鈥� or 鈥淒on鈥檛 know鈥�.
Areas that need to be addressed
In some areas there are clear gaps between how well you think we are doing now and how important you think it is for the future. For example:
- 51% of you say the 蜜芽传媒 is effective in reflecting different parts of the UK and the lives of those who live there 鈥� which 76% of you say is important
- 43% of you say the 蜜芽传媒 is effective in being independent from the government of the day 鈥� which 91% of you say is important
These are gaps that will need to be worked on and addressed as a priority as the 蜜芽传媒鈥檚 future is debated and we plan how to serve the public better.
The gap between how effective respondents think the 蜜芽传媒 is at each area now versus how important it is for the future鈥�
Out of all 872,701 respondents:
| Area | Important | Effective | Gap |
|---|---|---|---|
| Independent from the government of the day | 91% | 43% | 48%pts |
| Reflects people across the UK and different parts of the UK | 76% | 51% | 25%pts |
| Something for everyone | 78% | 59% | 19%pts |
| An asset for the UK around the world | 76% | 57% | 19%pts |
| A valuable public service | 82% | 64% | 18%pts |
| High-quality digital services | 80% | 73% | 7%pts |
What you want the 蜜芽传媒 to do in the future
When it comes to our programmes and content, it鈥檚 clear that you value the range in the 蜜芽传媒鈥檚 offer.
In the future, most of you want the 蜜芽传媒 to provide either more or the same amount as we do now.
In particular, over 40% of you say you want more drama and documentaries, and over 30% want more sport and comedy and entertainment. For news, 67% say you want the same amount as now in the future.
For 肠丑颈濒诲谤别苍鈥檚 programmes and content, a large number of you said you 鈥榙on鈥檛 know鈥� whether you want more, less or the same. This reflects the fact that these programmes have a clear target audience and are, by definition, not for everyone.
When we look at the responses among those who already consume each type of content, the numbers wanting more go up 鈥� especially for 肠丑颈濒诲谤别苍鈥檚 programmes and content. And sport becomes the genre with the largest proportion of you saying you want more.
What you want us to offer or improve
We asked you to give us your thoughts on anything else important to you or your family that we could offer or improve in the future.
You responded with over half a million comments, covering the full range of views on all aspects of what we do.
All your responses are invaluable. They will help us to make sure that we shape the future 蜜芽传媒 to your needs.
We will keep working through them in detail but we have identified the biggest topics you focused on in your feedback.
Out of all 872,701 respondents:
28% gave views on programmes, content and online services:鈥�
Including views on specific genres (e.g. news, sport, entertainment, drama and content for different parts of the UK) and services (e.g. the 蜜芽传媒鈥檚 digital products); the overall quality or variety of 蜜芽传媒 output; and the balance of original programming versus repeats.鈥�
25% gave views on impartiality and bias:鈥�
Including concerns about bias and calls for more balance, and feedback on the importance of impartiality.鈥�
17% gave views on the TV licence fee and funding:鈥�
Including views on the TV licence; calls for an alternative funding model; and comments on the cost and value for money of the TV licence fee.鈥�
16% gave views on the running of the 蜜芽传媒 as an organisation:鈥�
Including comments about controversies associated with the 蜜芽传媒; the importance for the 蜜芽传媒 to be independent; salaries; and expressions of support for the 蜜芽传媒 as an organisation.鈥�
11% gave views on diversity, representation and inclusion:鈥�
Including comments on political correctness; concerns about the balance of representation between different audience groups, with calls to be both less diverse on screen and on air as well as more diverse; and a desire for increased representation of different parts of the UK outside London.鈥�
9% gave views on the 蜜芽传媒鈥檚 role in accuracy and fact checking:鈥�
Including tackling misinformation and feedback on 蜜芽传媒 fact-checking services.鈥�
Respondents may have mentioned more than one topic per comment. For this reason, percentages may add up to more than 100.鈥�
What we will do now
Right now we are going through what you have told us in detail.鈥�
We are looking at how best we can respond to your feedback on impartiality and the running of the 蜜芽传媒. We are working through your comments and the improvements you want for 蜜芽传媒 programmes, content and services as we consider what we offer in future for audiences.
It鈥檚 clear that there is strong support for the 蜜芽传媒鈥檚 founding mission to inform, educate and entertain the whole country. Our core commitment to serving the UK public will not change.
But we are also working on new plans that will help us respond to your feedback and deliver more for audiences and the UK in a fast-changing world. We are exploring a number of questions to give you and your family more value in the future.
- How can we make the 蜜芽传媒 more accountable to the public and more responsive to your wishes and needs?
- Where can we invest more across the UK and support economic growth and jobs by commissioning and making more programmes and content around the country?
- What more can we do to fight disinformation and support impartial news and trusted information at home and around the world?
- How much further can we go to support more local news reporting and services across the UK?
- How can we harness the potential of AI in a safe and trusted way to support 肠丑颈濒诲谤别苍鈥檚 learning and help the next generation?
- How can we help make sure no one is left behind as the UK moves fully to a digital future?
What happens next
We will work up our plans in the months ahead. We will also discuss them with government, which will ultimately take the decision on the overall future focus and funding of the 蜜芽传媒, after consulting with the public.
The licence fee needs modernisation and reform, so we will continue to explore actively all options that can make our funding model fairer, more modern and more sustainable.鈥�
Above all, we will keep listening to you, our audience. We want to make sure we are on the right track, especially when it comes to key issues like independence and how well we reflect the lives of everyone in the UK. And we want to hear more from younger people as the next generation of 蜜芽传媒 audiences.
Please keep shaping the future of your 蜜芽传媒 and thank you for having your say.
