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Asap Watercrafts

Ross is a product designer and entrepreneur - an inventor, but without the frizzy hair and lab coat.

He has always liked making things and has been fascinated with innovation. This started with making a Thunderbirds Tracy Island in his garage in St. Albans, where he grew up, and has progressed to a motorised lifeguard watercraft.

Everything has been designed by someone, and a lot of products filling our lives can be improved upon to make things a bit better. He realised from an early age, whilst making a wine cabinet in his school workshops, to question everything and never accept that things have to look a certain way - "cos that's what wine cabinets look like". This resulted in a peculiar triangular wine cabinet - however a seed was planted. Question everything, accept nothing, do things better.

The triangular wine cabinet also lead him discover that he could get a degree from thinking this way, and maybe even get a job making better things. He graduated with first class honours in Industrial Product Design from Loughborough University and started working at Vax - designing better vacuum cleaners.

Applying for Be Your Own Boss was a opportunity to do something really great with the watercraft he designed, whilst training as a lifeguard at Uni. It was an opportunity to get investment, to ultimately help save lives with his design. Through the intensive six weeks of development during Be Your Own Boss, two other investors became interested.