Myyfeed
Ash Reza is 25 years old and from the University town of Loughborough. His background is in construction and he graduated 3 years ago from Nottingham Trent University with a BSc Hons in Quantity Surveying.
From a young age, he was always good at managing his finances and graduated from University without a single penny in debt; this allowed Ash to save up once he was in full time employment and self fund his new and novel baby product which he invented: the Myyfeed.
My moto is: Make the most of life, be the chess player not the chess pieceAsh Reza
Although Ash comes from a commercial background, his passion has always been in Art and Design Technology. This creative side enabled him to be a good technical problem solver and it allowed him to solve the problem his sister had when she experienced great difficulties in making a feed on the go.
Ash says that "My goal is that I want theMyyfeed to be in the top 10 list of baby products which a parent purchases when having a new born."
He believes that BYOB is an excellent initiative and has been an amazing experience, it allowed him to believe in himself and has given him the opportunity to push barriers and progress with his business venture.
Since winning investment from Richard, Myyfeed has had interest from John lewis, Mamas & Papas and Toys R us. Ash has also pitched the Myyfeed to one of the UK's biggest health and beauty retailer's Boots Plc who are extremely interested in the product as they have not seen anything like this before and want to stock the Myyfeed in their stores.
He says "We have a further two more product innovation's which we will be working on once we have successfully launched and commercalised on the Myyfeed, so there are still opportunites to invest in the company in the future. We really want to make a difference and make feeding much simpler and easier for parents."
